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New Resource for Nonprofits: The Data Playbook – Practices for Purpose-Driven Work

Beth's Blog: How Nonprofits Can Use Social Media

One of the newest resources, a free online guide called “ The Data Playbook ,” was recently published by the Schusterman Foundation and written by Rella Kaplowitz, Program Officer, Evaluation and Learning. The framework is called: “facts-stats-trends” : Facts : Counts, or sums, of numbers. Meaning Making.

Resource 105
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Social Media Analytics: The Basics

NonProfit Hub

All it takes is a close look at a few main factors to evaluate your overall social media performance. On Twitter, you can find this chart on the right side of your profile (not your analytics page) when in desktop view. Engagement. The most important statistic you should examine is your engagement rate.

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9 Nonprofit Leadership Skills Every Founder & Director Must Master

Get Fully Funded

Surprises are few and opportunities are easily evaluated and leveraged. Leaders who understand their numbers can keep their nonprofit financially healthy and easily explain their key stats to funders. When a leader is a planner, the organization is more stable and the team feels a sense of security knowing what’s coming down the pike.

Skills 119
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Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Then, for each group, create a chart with 4 columns and identify: Their goal: why do they engage with you.

Tools 162
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How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Percent of participants who are on teams and similar stats, team size, team retention rate, etc. Chart your progress over the event season; you may find you need to change tactics mid-season to achieve your goal. Benchmarks & Stats Emerging Events Event Fundraising Peer-to-Peer Fundraising' Cultivate teams and team captains.

Metrics 42
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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Ideally, we’d evaluate the previous year of data to observe patterns in different giving cycles. If a client hasn’t had Analytics for a year, 3 months would be the shortest timeframe we’d want to evaluate to ensure we get a clear enough picture of trends over time. Research Questions. Research Questions. Overall site visits.

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How Useful is the "Audience vs. Expert" Dichotomy?

Museum 2.0

One prototype is based on the Billboard Top 10 charts for pop music. Every week, Billboard publishes charts based on airplay, record sales, and now, digital downloads and streaming. For the interactive prototype, we're letting visitors construct their own "Top 10" and compare it to the Billboard charts.