Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. Now I am lucky if I can get through a first chapter much less read an entire book in less than 6 months.

Social Media 244

Social Media Management Media Social 244

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The chapter is a great overview for the C-Level suite. We know that.

Public 50

Public Metrics ROI Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. We devote an entire chapter to it and the workshop exercise is based on this chapter.

India 102

India NGO Network Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Here's but one example from a blogger: “I took an American Red Cross class I thought was less than satisfactory. […] Someone found my blog post and told the local chapter director. Armano describes this as digital anthropologists sifting through qualitative data and metrics to reap insights. A few points about social media metrics.

Story 72

Story Learning Organization Metrics 72

Care2

FEBRUARY 11, 2013

This data can be gathered through surveys, tracking the issue they were recruited on, and the different types of actions they take with your organization. If you have a social CRM you can also track your interactions with donors and do a lot of listening. Donors want more. You need to understand their interests.

Retention 76

Retention Rate Donor Strategy 76

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

It is also important to be mindful of how different generations use online social networking and the trends. Chapter 6 of Measuring the Networked Nonprofit focusing on examples of how you measure engagement which begins with formulating your engagement model. A way to track process. Micro conversions or steps.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. And, I also need to make my information tracking a bit more systematic.

Goal 50

Goal ROI Wiki Metrics 50

NTEN

JUNE 18, 2009

In order to maker sure your content matches your stakeholders interests, you must track activity and make changes based on that data. Keeping in touch with your metrics, for both your website and emails, is essential to providing the content your visitors actually want -- not what you guess they want. I know I would.

Communication 57

Communication Online DC Wiki 57

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. They host Web Analytics Wednesdays around the world and you can hear the definition described by their chapter in Brussels). All the metrics you collect, ask the So What?

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Screencast Analytics Measure Web 50

Nonprofits Source

JULY 27, 2017

In the first chapter of this guide we showed how having a nonprofit marketing strategy can help grow traffic and brand awareness online. In chapter 2, we’re going to break down the process and show you step-by-step how to: Build topic authority and trust for search engine rankings. Digital Marketing Plan Chapters.

Marketing 88

Marketing Strategy Online Chapter 88

Nonprofits Source

JULY 27, 2017

In the first chapter of this guide, we showed how having a digital plan is essential to building an online brand. In chapter 2, we’re going to break down a content marketing strategy that will: Build topic authority and trust for search engine rankings. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan.

Content 45

Content Examples Marketing Strategy 45

Nonprofits Source

JULY 1, 2018

The trends are clear and adopting digital channels are no longer a choice, but a necessity for survival. At least that’s what the trends are showing. Or, you can spend hours tracking down and reaching out to people who fit your target market. Are you sensing a theme yet? 2018 is the year of being customer-centric.

Online 84

Online Tips Organization Fundraising 84

Get Fully Funded

JULY 23, 2023

Nonprofits that figure out how to capture the TikTok magic reap the rewards, especially those that piggy-back on a trend that’s already taking off on TikTok. Learn about analytics so you can track your progress. You can get a more accurate picture of what works and what doesn’t and see trends in audience growth.

Social Media 98

Social Media Media Strategy Social 98