Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media. These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making.

Measure 103

Measure Learning Metrics Social Media 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2012

But, how do you measure the results? The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. “Amazing large numbers of members, staging marches, and winning campaigns – all these remain important measures of a successfully growing movement.

Metrics 114

Metrics Fund Build Social 114

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. What are your measurable objectives?

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

It's still too early to measure success in aggregate dollars per donor. I agree with her points: Causes facilitates the spread of your organization's message. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars.

Washington 85

Washington Metrics Facebook Donor 85

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 6, 2009

Some takeaways related to network effectiveness and use of social media and technology: The most important metric they use for network effectiveness is " Coast Victories." It's a very tangible measure and they have a goal for victories. . Learning across the network, particularly across chapters is important.

Offline 67

Offline Map Activities Active 67

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Purposeful Measurement to Inform Replication.

India 102

India NGO Network Exercise 102