Nonprofits Source
MAY 15, 2024
This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service.
The Storytelling Non-profit
JANUARY 24, 2022
In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Begin with the End in Mind: What’s Your Desired Outcome?
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Amy Sample Ward
OCTOBER 18, 2011
The good news is that the nonprofit technology community is rich in sharing, and there are lots of online tutorials about this latest wave of updates on Facebook. This increased activity in a public channel is increasing search results on Google too. Metrics that Matter. I’ve pulled a few of them together here.
Nonprofit Tech for Good
DECEMBER 12, 2011
Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 19, 2015
I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement.
Care2
AUGUST 22, 2013
Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month. Produce a monthly website and online engagement report of key metrics. Lists Post (e.g.
Qgiv
JUNE 4, 2021
Classes/Tutorials/Webinars. Equipped with a reliable video streaming platform (like Zoom), it’s easy for anyone to set up and conduct their own online class, tutorial, or webinar. Since your entire fundraiser is hosted online, it’s easy to reach new supporters and spread the word on different social channels.
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