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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Make the product the hero – Focus ads on the virtues and benefits of the actual product. Thorough understanding leads to big ideas.

Lesson 59
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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

By Maryanne Dersch , a speaker, coach, and creator of the Superstar Fundraising Academy. Making it easy for donors to find our website is crucial to fundraising. Use the “mullet” philosophy when writing website and blog headlines. Google loves when you use its products. Upload presentations to Google Slides.

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Nonprofit Advocacy: 4 Strategies You Should Consider

Get Fully Funded

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email.

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How to Get More Subscribers for Your Digital Newsletter

NonProfit Hub

Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. You can offer premium downloads, articles or resources; or, if your organization provides a product or service, offer discounts on them. You should also be promoting your newsletter on all possible channels.

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Is it the Best of Times for Nonprofit Fundraising?

Connection Cafe

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Online giving grew 10.2%. Organizations’ email lists also grew by 10.2%.

Time 33
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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. As each fundraiser shares their campaign with their personal network via word of mouth and online, the number of people who know about charity: water quickly multiplies.

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44 Ways to Build Trust and Gain Donors Online

Tech Soup

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Purchase a product (t-shirt, mug, and so on). Create a team-based fundraising campaign. Subscribe to your channel.

Build 36