Channel Demographics ROI Survey 
sgEngage
APRIL 10, 2023
Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. To expand your audience, consider how you can take a multi-channel marketing approach. Demographic and personal information. Actively build a community by connecting with supporters through their preferred communication channels.
Achieve
JUNE 1, 2023
You might send surveys or host meetings with high-level supporters to get their input on your organization’s strategies. Review your donor demographics. Review your donor demographics. Assessing demographic-related giving patterns can help you understand who is supporting your cause and how you can better connect with them.
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Nonprofits Source
FEBRUARY 24, 2023
Research these prospects to determine which marketing channels, messaging, and branding would be best suited to solicit their support. Then, tailor your communications according to each persona’s demographics, behaviors, and motivations. Send surveys. Then, link back to these resources across your other marketing channels.
sgEngage
MAY 27, 2021
Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area. Demographic and personal information. The characteristics of your donor base.
3rd Sector Labs
AUGUST 15, 2014
social media, surveys, conversations) to let donors know they are being heard and appreciated. Everyone wants to see their ROI. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. Use small data (i.e. Data and story-telling. It makes us feel good.
Whole Whale
SEPTEMBER 22, 2020
They have a landing page and can be promoted across many channels or used as a search engine marketing page. Twitter offers advertising to target demographics, topics, and geographic areas. YouTube is a video search engine that will let you target any demographic or even popular video with ads. Send a survey.
DipJar
NOVEMBER 15, 2022
Participant demographics. Fundraising ROI. Communicate Results Across Multiple Channels. Number of participants. Participant satisfaction. Participant retention. Participant engagement. Program attendance. Program completion. Services delivered. Cost of services. Volunteer satisfaction. Volunteer retention. Volunteer hours.
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