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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares. You spontaneously leap to your feet and shout as you celebrate your team’s epic win! Non-arousing emotions, such as sadness or contentment, lead to introspection and repose.

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7 Tips for Marketing to Gen Z

Whole Whale

DoSomething Strategic conducted a study that showed 67% of teens and young adults have stopped purchasing, or would consider doing so, if a company stood for something or behaved in a way that didn’t align with their values. Content should propose ways Gen Z can get involved and take action. So how can you cater your message to them?

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What You Need to Know About Threads

Forum One

The app’s current features include a home feed with algorithm-recommended content, a search functionality that allows users to find other accounts, an activity feed for users to see information on engagements with their posts and followers, and a profile for each user. What is Threads and How Does It Work?

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Reflections from Social Good Brasil and a New Word: PhilanthroTeen!

Beth's Blog: How Nonprofits Can Use Social Media

I delivered the ending keynote on the second day and my colleague from the UN Foundation, Aaron Shernian started the second day of the conference, a day packed with ideas, content, and inspiration from the best of Brasil. Teens As Free Agents. Now, I can’t wait for my international projects in 2013! ” Philantroteens.

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Is Your Nonprofit Too Old To Barf Rainbows on Snapchat?

Beth's Blog: How Nonprofits Can Use Social Media

So, why another social network, especially one where the focus is to create content, not consume and the culture of it is rather secretive? Snapchat users share “snaps” or micro moments of their lives privately with a their friends, or as “stories” with their followers.

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100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email

Get Fully Funded

Urgent: Teens need your help to start college on time . But, be sure to follow through in the email content on the urgency. When the donor opened the email, it explained that the school was celebrating Curl Up With A Good Book Day, a day devoted to reading and writing. And don’t under-estimate the obvious: urgent. By midnight !

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Guest Post by Nina Simon -- Self-Expression is Overrated: Better Constraints Make Better Participatory Experiences

Beth's Blog: How Nonprofits Can Use Social Media

There are so many more people who join social networks, who collect and aggregate favored content, and critique and rate books and movies. Allowing visitors to select their favorite exhibits in a gallery or comment on the content of the labels isn’t seen as valuable a participatory learning experience as producing their own content.