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2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign

Nonprofit Tech for Good

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. We’ve created two email templates to guide the way your nonprofit reaches out to your inner circle of supporters during your next soft launch.

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7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

Donor retention is a crucial aspect of a productive fundraising strategy. While a good deal of time and resources will be dedicated to this effort, certain aspects of donor retention can be made easy. Here are seven excellent methods of increasing donor retention and how to automate them. Examples: Make a second gift.

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7 Steps to Better GivingTuesday Donor Retention

Neon CRM

The nonprofit industry loves talking about how to run a successful GivingTuesday campaign. It’s easy to focus on fundraising success and forget about donor retention. If those new donors never make a second gift, that return on your investment won’t grow. And why not? Retaining your GivingTuesday donors is important, too.

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Email Marketing: Your Fundraising Campaign Starting Point

Bloomerang

Coming in highest was email campaigns, with 88.6% of respondents stating they planned to use email marketing in 2023. In this article, we break down the reasons why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to your advantage starting today.

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Keep Your Donors Coming Back: Effective Strategies for Nonprofit Donor Retention and Recurring Gifts

The Modern Nonprofit

Estimated Reading Time: 4 minutes Keep Your Donors Coming Back: Effective Strategies for Nonprofit Donor Retention and Recurring Gifts Ever wondered how some nonprofits have a dedicated group of repeat donors while others are constantly chasing new ones? The secret lies in mastering donor retention and recurring gifts.

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Nonprofit Donor Retention 101: Always Do This

Bloomerang

When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. What my friends and I talk about is how donors who make smaller gift are dismissed as unimportant.

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Top 6 Reasons to Focus on Recurring Donations for Nonprofits

Nonprofit Tech for Good

Even though monthly donors generally give smaller amounts on a per gift basis, the aggregate amount that they give over the course of a year almost always adds up to more. Revenue from recurring donations is far more predictable than revenue from one-off gifts. There’s no need for repeat solicitation with recurring gifts.

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