article thumbnail

Great reads from around the web on February 1st

Amy Sample Ward

" [Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation – Here is a terrific interview with my friend and colleague Danielle Brigida of the National Wildlife Federation – she discusses both the tools she uses and the lessons she's learned from managing the social media presence for the NWF.

Web 120
article thumbnail

Online Video: An Interview Revealing Best Practices and Trends - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

For instance, MoveOn.org recently has hosted competitions whereby members create short videos with a political message, and the winners get featured online and/or are broadcast on TV as political ads. Good metrics are often hard to come by, but measuring success is the only way to know if your effort and investment has paid off!

Video 28
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guest Post by Deanna Zandt Measure THIS! An intro to social media ROI

Beth's Blog: How Nonprofits Can Use Social Media

When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. This isn't a broadcast medium; this is a place to engage with your community. (A Here's a great interview that I did with Elana Wolowitz from Wellstone Action on their use of Twitter.

ROI 50
article thumbnail

Raising Money for Universities during COVID-19

Connection Cafe

There also are challenges among front-line fundraisers in relation to their metrics and goals. Blackbaud’s global marketing team uses a variety of technology platforms to broadcast content through omni-channels that provides one post with similar messaging across multiple channels. And how can they pivot to virtual events? Tim Hill.

article thumbnail

Monterey Bay Aquarium’s Integrated Mobile Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Humberto Kam, Senior Manager of Online Communications for the Monterey Bay Aquarium, was kind enough sit down for an interview recently. What metrics are you using for mobile? Also, given the different benefits and limitations of different mobile platforms, I wanted to learn more about how they navigate different mobile platforms.

Mobile 111
article thumbnail

NpTech Tag Summary: NpTech Slide Decks, Twitter Saves Children, and Visualizing Information for Advocacy

Beth's Blog: How Nonprofits Can Use Social Media

The Chronicle sets up a twitter account to broadcast links to blog posts. This is useful if you want both broadcast AND use your laptop to take notes (or answer email). Check this recent interview to learn more about Jonathan's secrets to using social media tools for success.

Nptech 50
article thumbnail

Creating a Nonprofit Digital Strategy: 7 Steps for Success

DNL OmniMedia

For example, a website can be used to share educational and scheduling information, social media can be used for broadcasting updates widely, and text messaging and email marketing software can both be used to share specific information with individual supporters. Analyze key metrics in your database. Phase 3: The Execution Stage.

Digital 98