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Monterey Bay Aquarium’s Integrated Mobile Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: I’ve been looking for good examples of nonprofit mobile strategies. I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. Your organization was one of the early adopters of mobile phone apps. Tell me about Seafood Watch.

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Great reads from around the web on February 1st

Amy Sample Ward

" [Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation – Here is a terrific interview with my friend and colleague Danielle Brigida of the National Wildlife Federation – she discusses both the tools she uses and the lessons she's learned from managing the social media presence for the NWF.

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NpTech Tag Summary: NpTech Slide Decks, Twitter Saves Children, and Visualizing Information for Advocacy

Beth's Blog: How Nonprofits Can Use Social Media

Net2 ThinkTank gives up a round up of how Nonprofits and NGOs are Using Mobile Phones and SMS for Social Change. The Chronicle sets up a twitter account to broadcast links to blog posts. This is useful if you want both broadcast AND use your laptop to take notes (or answer email).

Nptech 50
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Online Video: An Interview Revealing Best Practices and Trends - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Creating a Nonprofit Digital Strategy: 7 Steps for Success

DNL OmniMedia

For example, a website can be used to share educational and scheduling information, social media can be used for broadcasting updates widely, and text messaging and email marketing software can both be used to share specific information with individual supporters. Analyze key metrics in your database. Phase 3: The Execution Stage.

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Successful Organizations On Twitter: Wellstone Action - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I think the medium is just too fluid for that.

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3 Steps to Building Your Communications Strategy in the Digital Era

Tech Soup

Behind the emerging digital backdrop, a new breed of broadcasters are seeding a cascade of diverse voices. Interview your stakeholders, department heads, and staff to understand how they feel about your mission and brand. Set a baseline for all your metrics, including social media, to establish a solid base to work from.