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Here’s Why Blended Asks Should Be A Strategy In Your Fundraising Toolbox

Bloomerang

Do you think a donor wants to be asked for a capital gift in April, a bequest gift in July, and an annual gift in November – all in the same calendar year? That kind of asking pattern can feel like “nickel and diming” to donors, which is why blended asks are so important. . No, they don’t. You feel good. .

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[ASK AN EXPERT] How To Frame And Record Combined Asks For Capital, Endowment, And Operations

Bloomerang

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Dear Charity Clairity, We are running a capital campaign to open a home, plus fundraising for operations. Dear Charity Clairity, We are running a capital campaign to open a home, plus fundraising for operations. for a capital campaign. .

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Making a Great Story into a Powerful Fundraising Story

Bloomerang

We’ve all heard how important stories are to fundraising communications. And more importantly, how do you take a great story and turn it into a great fundraising story? . To have a great fundraising story, you need a few key things. To support your fundraising story, you need three key things: You need emotion.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Show how gifts further the outcomes step-by-step. Thorough understanding leads to big ideas. Don’t rely too much on cleverness. Lean into what works.

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5 Ways to Use Crowdfunding to Rally Your #GivingTuesday Supporters

Nonprofit Tech for Good

More than a passing fad, crowdfunding is a lucrative fundraising tool that connects your community and builds toward a common goal. Last year on Giving Tuesday, Chicago Coalition for the Homeless used DonorPerfect Crowdfunding for a fun and easy way to energize their supporters to give and share about their $10,000 fundraising goal.

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Why Diversifying Your P2P Strategy is Critical to your Organization’s Health

sgEngage

On the upside, it gave us freedom to try new ways of working towards our missions; on the downside, it exposed the lack of diversification in fundraising strategies. Much like we’re guided to diversify our stocks, diversifying your fundraising strategy can ensure your organization is set up to maintain funding no matter the crisis ahead.

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When Worlds Collide: Major Gifts and Direct Marketing Team Up to Maximize Mid-Level Donors

Connection Cafe

Four years ago, the only thing major gifts officers and direct marketing teams shared was the office bathroom. Mid-level giving programs exist at the intersection between major gifts and direct marketing. And successful mid-level programs are borrowing and blending the best of both disciplines. Engaged Leadership.

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