An Inside Look at Crafting a Strong Nonprofit Marketing Plan
Allegiance Group
JUNE 13, 2024
As you plan your campaign, keep each of the three pillars in mind: The market. Using the GivingDNA platform, we blend your files with third-party data to gain a comprehensive understanding of your supporters and give each one a relevant, rewarding experience. Conversion rate: The percentage of users who took the intended action (e.g.,
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