Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. The Facebook Insights tool lets you see trends Fan acquisition and subscription. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Connection Cafe

APRIL 5, 2013

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising.

Measure 40

Measure Fundraising Benchmark Stats 40

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. Stats, stats, stats …. Facebook Pages give you stats!! You may be thinking “why do stats matter?”. See a sample of what the stats look like here.

Facebook 97

Facebook Stats Los Angeles Tips 97

Care2

AUGUST 22, 2013

Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%).

Online 71

Online Tips Calendar Test 71

Care2

SEPTEMBER 23, 2010

Divided into three sections, it began with a look at the importance of text messaging by Jessica Bosanko of M+R Strategic Services , then went to apps and tools, discussed by Shana Glickfield of the Beekeeper Group and then wrapped up nicely by Amy Sample Ward of NetSquared who discussed measurement; both what and how.

Tools 52

Tools Stats Netsquared Info 52

Connection Cafe

NOVEMBER 2, 2017

If your campaign is beating the benchmarks, it gives you the tools you need to show off to your boss! Here’s just a small sampling of the goodness you’ll find in this year’s Study. In fundraiser stats, cycling events outperform all other event types. Cycling participants, team captains, and women lead the fundraising pack.

Data 20

Data Studies Raise Stats 20