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What Is a Good Fundraising Efficiency Ratio?

Neon CRM

What’s a fundraising efficiency ratio? And what’s a “good” ratio to try to maintain? Your efficiency ratio measures the amount of money you spend on fundraising against the amount of revenue generated by those activities. Read on for insight into why this metric is important and how to calculate it.

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Measuring Nonprofit Performance at Scale

Beth's Blog: How Nonprofits Can Use Social Media

So here are four principles we used in designing GuideStar Platinum : Nonprofits should choose metrics that make sense for them. We have gathered 700 suggested metrics for our Common Results Catalog —but nonprofits can always add their own metrics, too. It is valuable to identify cases where nonprofits use common metrics.

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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

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A Lesson on Budgeting from the Blackbaud Management Team

Connection Cafe

Each year you should be evaluating your Annual Operating Plan , reviewing metrics and benchmarks, and determining the ratios and drivers you will use to determine the most effective areas to which to allocate your resources and capital to achieve the optimal return on investment. Why does this work?

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link. I’ve worked with many nonprofits that have seen a good jump in clicks and conversions from subject line testing.

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Working Wikily: The Power of the Newbie. Using Metrics for Continuous Learning.

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Pinterest Nonprofit Benchmarking with Pinerly

Beth's Blog: How Nonprofits Can Use Social Media

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. The ratio is the total number of repins divided by total pins. Technology.

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