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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

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The Nonprofit Fundraising Strategic Plan Guide

Everyaction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. Fundraising plan summary.

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professionals

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7 Things I learned About Social Media Powered Online Fundraising and A Big Heartfelt Thank You for #OceanLoveEarl

Beth's Blog: How Nonprofits Can Use Social Media

This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure. I used simple measurement tools to collect data and further analyzed it in Excel spreadsheets. Fundraiser.

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Hosting a Day of Giving? The Knight Foundation Playbook Answers Your Questions

Beth's Blog: How Nonprofits Can Use Social Media

Below is a summary of answers to some questions during the webinar and related resources on the Giving Day Playbook. How can we set an accurate, measurable goal for a Giving Day if it is our first one? 18, and a Google Hangout with the Chronicle of Philanthropy at 1 p.m. ET Thursday Sept.

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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Internet Director. Web Producer. Database Manager.

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Everything You Need to Know About Email Fundraising

Neon CRM

Email fundraising is a tried-and-true method for nonprofits all over the world. Whether you’ve sent a dozen email appeals this month already or are writing your first one, here’s what you need to know about email fundraising. Is Email Fundraising Really Effective? Just use them to measure your success and find areas to improve.

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Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) And we should. How do you compare?