DNL OmniMedia

NOVEMBER 12, 2020

Why is it important to track fundraising benchmarks? While digital communication methods have made connecting with prospects more cost-efficient in many ways, that’s only true if your major gift prospects respond well to them. Let’s look at this in comparison to some of the metrics discussed above. How is the metric measured?

Metrics 52

Metrics Gift Track Tech 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

Knowing what work you need done and the quality of work you’d like to receive and set benchmarks to measure outcomes. You should also review how you’ve traditionally done the work or solicited the input or encouraged the action in the past and note what worked and what didn’t work previously to use as a comparison to crowdsourced efforts.

Measure 104

Measure Aggregator Platform Consultant 104

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

Reflection is also hard to do when you get pulled into the fast moving, forward current of digital channels or when you’re chipping away at your email or scheduled for back-to-back meetings. What inspires me is that any time invested in learning and measurement definitely pays you back. Set A Realistic Goal Based On Benchmarking.

Social Media 129

Social Media Online Learning Fundraising 129

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. You cannot use the digital divide as a fig leaf over open site statistics anymore. On a related note, I think a benchmarking study might be a useful exercise for nonprofits. And, I actually hope that doesn’t change.

Stats 100

Stats Web Statistics NTEN 100

Neon CRM

MAY 31, 2023

Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? Fundraising Nonprofit Email Benchmarks You Need to Know 14 min read Read Now Social Media Another important channel for donor communication is social media. 7 min read Read Now 2. Direct Mail Then, of course, there’s the trusty old standby: Direct mail.

Donor 52

Donor Management Guide Retention 52

Neon CRM

MAY 18, 2023

Use Direct Mail to Stand Out Compared to digital channels like email, social media, and websites, direct mail is really expensive. In a digital-first world, a great piece of direct mail can really set you apart. You’ll then see higher digital retention and conversion rates. Planning a nonprofit event is hard.

Raise 98

Raise Strategy Help Fundraising 98

Connection Cafe

JULY 6, 2017

These organizations participate in a donorCentrics Internet Benchmarking Group. By comparison, only 29% of online only donors were 65 or older while 58% of offline only donors are represented in these age brackets. This tends to skew income comparisons with older donors across giving channels. million donors.

Offline 35

Offline Donor Online Retention 35

Connection Cafe

APRIL 15, 2020

Benchmarking d ata, drawn directly from participant CRMs and standardized to allow for consistent comparisons, included 16 million donors who gave 56 million gifts for a total of $2.3 With canvassing temporarily suspended, we heard that many programs had already shifted investments, with most leaning on digital channels more heavily.

Retention 27

Retention Paypal Gift Channel 27

sgEngage

APRIL 29, 2021

This year’s summit included data from a variety of sectors, drawn directly from participant CRMs and standardized to allow for consistent comparisons. To date, very little direct targeting of current donors happens related to converting these donors via digital techniques. Creating digital and offline impact reports for sustainers.

Retention 50

Retention Gift Rate Conversation 50

Connection Cafe

APRIL 19, 2019

This year’s summit included 35 large nonprofit organizations that participate in our sustainer program benchmarking to review aggregate program performance, trends and challenges affecting sustainer giving. Data, drawn directly from participant CRMs and standardized to allow for consistent comparisons, included 17.7 billion in FY2018.

Trend 30

Trend Giving Retention Rate 30

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Every time I have taught a social media and digital communications strategy over the past decade, I always include useful research studies about the who and how people are using these tools. Benchmark Studies and Examples. Citizen Digital Engagement in Policy Discussions and Action. 2013: A Year in Social Media.

Policy 103

Policy Social Media International News 103

The Modern Nonprofit

FEBRUARY 20, 2024

Estimated Reading Time: 6 minutes The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact A website serves as the digital face and gateway for any nonprofit organization. expand their digital reach and footprint to advance their mission and serve more people in need. Look at week-over-week and month-over-month comparisons.

Websites 59

Websites Guide Impact Metrics 59