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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Steer clear of info@ABC.org.

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Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Email has been around a long time now, and frankly such a massive increase in a fairly mature channel took me a bit off guard. Open rates are flat. But it didn’t.

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Three Ingredients for Successful Year-End Fundraising

NetWits

Check out some of the info and screenshots I shared last week on the Blackbaud webinar Year-End Fundraising Campaigns that Rock with Frank Barry from Blackbaud and Kai MacMahon from Autism Speaks. While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. –

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Rock Your Year-End Fundraising

Care2

Check out some of the info and screenshots I shared last week on the Blackbaud webinar Year-End Fundraising Campaigns that Rock with Frank Barry from Blackbaud and Kai MacMahon from Autism Speaks. While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel.

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Best Tips to Rock your Online Presence

Care2

How do think your target audiences will prefer to get info for this initiative? Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%).

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Donation Forms for Nonprofits: 8 Best Practices to Raise More in 2024

Neon CRM

According to the M+R Benchmarks , average online revenue was down 4% in 2022, while GivingTuesday reported only a.6% Instead, take this opportunity to review all of your nonprofit’s various fundraising channels and see where improvements can be made. It also improves conversion rates by solidifying a donor’s decision to give.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Full contact info. Include your most popular social media channels at the bottom of your newsletter. You’ll see your engagement rate drop and unsubscribe rate climb.