Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

As an outside observer, the lessons that I took away from this effort were: Having people change their avatar to a pea photo gave a visual clue to the campaign and helped it spread. One metric for me in measuring success, was I able to inspire other people to take action? (at It generated some valuable insights from donors.

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Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

In fact, I'll be arriving in a Jetson like transportation and my avatar will probably look a lot like Jane Jetson. . This post is an inspirational message and reminder that stubborn visionary optimism drives accomplishments and that half measures and incremental steps just don’t seem to get us very far when it comes to education.

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Museum 2.0

JANUARY 5, 2007

Virtual worlds are a communication medium in which people use avatars (animated characters) to interact and have shared experiences in a 3D environment. How do you measure success of a project like this in Second Life? You would measure it in the same way you measure the success of an exhibit or a museum.

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Virtual Game Second Life Museum 20

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

It was my most memorable virtual presentation as my avatar was June Jetson and I made a flying entrance into the auditorium to the tune of the Jetson’s theme song. Network Nonprofits use measurement to learn and improve their Facebook strategy and presence. They use an approach called Spreadsheet Aerobics. Additional resources.

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NTEN

MAY 27, 2010

When people logged in on Fridays, they saw hundreds of frozen pea avatars from people who were fighting breast cancer. The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it.

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Social Media Media Cancer Social 62

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2008

Jonathon Coleman's Twitter Avatar. Luckily enough, one of the most interesting parts of engaging in social media is how you can measure just about everything that you do. So each time we complete a major effort on these social media venues, we measure our results and report back on our progress. but now that we???ve

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2009

One possibility would have been to temporarily change our avatars to include a visual cue–like the Visible Government maple leaf–for all those officially behind the campaign. Even though we didn’t focus on the numbers too much this time around, we still set some goals so we’d know what we were measuring. Have a clear call to action.

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Canada Lesson Twitter Learning 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2012

We created an add with our AXIS avatar and the slogan “Change the way you think about dance forever… “Like us” on Facebook” Since it is our fist time working with FB ads, we decided to start small. We are experimenting with FB ads to see if we can reach even more people and to grow our followers.

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