article thumbnail

How to Measure Podcast Downloads

Whole Whale

A podcast is basically a coded feed of XML that lists the information about your podcast, titles, descriptions and a link to where the MP3 audio file lives. Imagine you were in the 90’s and gave out CDs with your podcast audio episodes and then tried to figure out who actually listened to them. To be clear, this is overkill.

Podcast 52
article thumbnail

How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. Media Consumption: Total photo views, audio plays, and video plays for the content you have uploaded to your Page. I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls.

Metrics 97
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Too often nonprofits follow a small number of accounts on Twitter in order to control the chaos in their “Home” feed, but that’s the purpose of lists. WebFX is an excellent resource for social media advertising benchmarks and their research reveals that Twitter has the lowest cost-per-click (CPC) of all social media.

Twitter 356
article thumbnail

6 Nonprofit Video Marketing Trends and Tips to Guide Your Online Strategy

Classy

Takeaway: Poor visuals and audio for a livestream video can substantially decrease engagement. World Central Kitchen posted a video on Instagram following the June 2021 condominium collapse in Surfside, Florida with an update on their efforts to feed all on-site emergency personnel. Livestream Fundraising: What It Is and How to Do It.

Video 118
article thumbnail

Mobile Social Networks Get a Boost - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This could finally make online fundraising a success.

article thumbnail

Tools Galore in Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Did you know you can embed an audio file in Google Earth?)

article thumbnail

2022 Wrapped: Year-End Fundraising Edition

M+R

With new platforms and channels like expanded Display advertising, Youtube, Connected TV, Digital Out of Home (like this fantastic placement from Dave Thomas Foundation) and Audio. We are currently arranging the playlist for our full 2023 Benchmarks Study, which will be released in April. You’re in luck!