Get Your Content Marketing on Track with an Editorial Calendar
NonProfit Hub
NOVEMBER 12, 2014
Define your audience. Personas can give a face to your audience and help you picture a typical reader. Your bloggers should have a connection to your NPO, yes. For example, maybe choose the top 12 biggest concerns or interests your target audience has and address a different topic each month. Make your calendar shareable.
Let's personalize your content