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Get Your Content Marketing on Track with an Editorial Calendar

NonProfit Hub

Define your audience. Personas can give a face to your audience and help you picture a typical reader. Your bloggers should have a connection to your NPO, yes. For example, maybe choose the top 12 biggest concerns or interests your target audience has and address a different topic each month. Make your calendar shareable.

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5 Steps to Lay the Groundwork for Your NPO’s Social Media Plan

NonProfit Hub

Here are 5 tips to get it on track. If you haven’t started with social media yet and have nothing to review, this is a great time to realize the potential that you have with your digital presence and start thinking about the message you want your NPO to convey. Know Your Audience. Find Your Flaws (Identify the Problem).

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How the American Childhood Cancer Organization Used Crowdfunding to Raise Over $43,000!

Tech Soup

One advice – be very clear to your audience, if you are running a three week campaign, none of the orders are processed until the campaign ends.” Teespring will send you the profit, and let you track the results. Track sales and growth trends. ” What about your Shopify experience?

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Storing Up Support for Kids with Cancer: ACCO's Shopify Store Experience

Tech Soup

Shipping is made easy: Integrate shipping with every major carrier and provide tracking information to customers. Track sales and growth trends. Blog: Share stories and other news that will engage your audience. Discounted subscriptions with the NPO Lite and NPO Full offering after the first year (only for TechSoup members).

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A Step-By-Step Guide to Nonprofit Inbound Marketing

NonProfit Hub

The concept of inbound marketing takes all of that knowledge and incorporates it into a real-life framework for nonprofits and businesses to use when engaging their audiences. Inbound marketing digs deeper than just attracting an audience; it aims to put out information that they truly enjoy. And, once again, email has got your back.

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Why Integrated Marketing isn’t Just a For-Profit Practice

NonProfit Hub

Your brand identity has to do with how your target audience, donors or volunteers associate your brand in relation to others. This also encompasses your audience’s awareness and knowledge of your nonprofit. Take the Share a Coke campaign, for example.

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Innogive Conference Panel Resources: Mobile is the Needle, Social is the Thread

Beth's Blog: How Nonprofits Can Use Social Media

Disparate marketing channels complicates the life of the average NPO today. The campaign is an example of an integrated social/mobile campaign that seamlessly integrates the message across different channels for different audiences. They tracked the patterns of usage of the mobile site against donation volume data by location.

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