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Building Blocks of Effective Creative: Relevance

M+R

Over the next few weeks, we’ll be discussing the core elements of effective creative and how to incorporate them into your direct response creative. But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. Source: World Wildlife Fund. Source: Girls Inc.

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Culture, Community, and Technology—A Successful 2022 Convergence

.orgSource

With the introduction of culture to a digital environment, we saw interpersonal dynamics in a new light.orgCommunity , our professional development and networking organization, was thrilled to host two in-person events that brought people together to explore those themes and discuss significant issues that emerged from our post-pandemic experience.

Culture 221
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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

As we step into the new era of data consciousness, organizations face a pivotal challenge: balancing effective fundraising strategies with the stringent demands of privacy compliance. Growing User Awareness The digital age has fostered an environment where personal data is often considered a currency.

Support 103
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Does My Nonprofit Need a New Website?

Allegiance Group

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Add landing pages. Landing pages are an excellent opportunity to employ A/B testing to optimize conversions.

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions.

Measure 97
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Peer Pressure

Connection Cafe

The five messages were: • “Help the hotel save energy” • “Help save the environment” • “Partner with us to help save the environment” • “Help save resources for future generations” • “Join your fellow citizens in helping to save the environment” Peer pressure works.

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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. And the headline was that this $471 billion was a new record for charitable giving in the United States. Elizabeth: Yes.