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Making the Web Accessible: Color Choices

Media Cause

Paying attention to contrast ratios is one of the easiest ways we can adapt our websites to be more accessible for color blind people. Paying close attention to the amount of contrast present between text color and the background is one of the most important things to consider first. Over 13% of the U.S.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

With that in mind, the focus should be on them, not on you or your organization. . How often do you use “I,” “my,” “our,” “we,” or the name of your organization vs. Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. Their attention spans are short. how you would talk).

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Website Design for NGOs: 5 Essential Strategies

sgEngage

As you read through these strategies, keep your supporters in mind. Keeping your supporters top of mind will help you create a website that gets real results. . You can even create a supporter persona, a semi-fictional person made up of your supporters’ characteristics, to help you brand with your users in mind. .

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Are you using video and/or compelling images to tell relevant stories? . You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Keep in mind that a digital-first strategy doesn’t mean you give up on personal touches. Keep these questions in mind: .

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Back to Basics: 5 Essentials Steps to Email Marketing

NonProfit Hub

Pay Attention to Your Subject Line and Headline. Allow the headline to be as attention-grabbing as the subject line, and have it complement the rest of the email’s content. Aside from the headline, images are the first thing readers see as they glance at the email. Embrace the White Space. Less is Definitely More.

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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Add a visual element with images and videos. connect with donors who care. Recent studies.

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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. They have studied how to appeal to the massive subconscious mind, and there are some interesting and sometimes bizarre takeaways for those of us engaged in social good. Katya Andresen. Network for Good. Here are seven of the most surprising ways to sell your cause.

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