Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits
NetWits
MAY 31, 2012
Wrapped up in all that is the issue of sending too many emails. Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1%
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