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Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits

NetWits

Wrapped up in all that is the issue of sending too many emails. Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1%

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. Industry events—Monitor the headline speakers and their audiences. This is critical.

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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day. Media attention. Conduct a lineup countdown. Final event statistics.

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6 Key Tips to Optimize Your Nonprofit Donation Page

Classy

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Also, don’t be afraid to send follow-up emails to improve your response rates. ACH increases recurring giving capture rates.

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Essential Tips for Email Marketing

ASU Lodestar Center

That means instead of the usual generic headlines that don't state what the email is about; you have to be on point. Additionally, separating inactive donors can also help in maintaining high open rates. Pay attention to paragraph lengths, and for emails, the smaller the content blocks, the more reader-friendly it is.

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11 Email Tips from the Presidential Campaigns

See3

Don’t assume your readers are up-to-speed on all of the issues you tackle. They may have missed previous emails, or they just may not be paying attention. You’ve got their attention with video, so what do you want them to do next? Look at the open-rates and click-throughs on each of your emails.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Educating the Public and Advocating about issues and informing the public about issue areas. Performance: The account must maintain a 5% click-through rate each month. Responsive Search Ads can increase your click through rate which helps keep you above Google’s thresholds.

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