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Four Reasons Nonprofits Should Care About ESG

sgEngage

A concept that first originated in the 1950’s, ESG has grown to be a prominent component of companies’ strategies, with investors, employees, and consumers all paying attention to a company’s ESG performance. These employees want to work for organizations they see as responsible.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

For example, if someone might be in a worried state while browsing your site, intense colors like red or orange won’t help them; it would be better to choose calming colors like blues and greens. If you want to make sure the announcement gets extra attention, change the colors or styles of the announcement from the typical design.

Technique 325
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Taking Back Your Time: Is Unplugging the New Green?

Have Fun - Do Good

Below is a collection of articles and posts about what I think is an upcoming cultural trend: unplugging. We all of us in our family experience the frustration that comes with trying to connect with someone who is physically present, but has their attention on a smart phone, computer, or TV." What do you think?

Green 108
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Interview with Shonali Burke: Analytics Tell Stories

Beth's Blog: How Nonprofits Can Use Social Media

A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. The Google Analytics chart looks at web traffic and trends between May 9 and June 20; the first phase of the campaign.

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Let Humor Pierce Your Content

Care2

What hashtags are they trending? You may say Sustainable, they may say Green. It is important to make sure you are using people's stories in their own voices to convey your message; to meet your audience where they are. Just how do you decide what hashtags are trending, and what keywords are most ideal for your audience?

Content 59
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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large. The steps include reading, commenting, and sharing stories of personal behavior change. We pay attention to these only 6 key indicators.”

Measure 97
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Women's Global Green Action Network: An Interview with Melinda Kramer

Have Fun - Do Good

She is the co-founder and co-director of Women's Global Green Action Network , a nonprofit that cultivates global partnerships of grassroots women environmental leaders by providing access to communication tools, support services and networking capabilities. Below is a transcript of an interview with her from the Big Vision Podcast.

Green 40