Eric Jacobsen Blog

SEPTEMBER 18, 2017

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. Provide the headline news first, with details later, and only give details if asked. When you get a question, step forward toward the audience. So, how do you stand out?

Communication 40

Communication PowerPoint Headline Slides 40

Eric Jacobsen Blog

JUNE 8, 2017

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. Provide the headline news first, with details later, and only give details if asked. When you get a question, step forward toward the audience. So, how do you stand out?

Communication 40

Communication PowerPoint Headline Slides 40

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links. The art of writing good teaser headlines is critical to getting more interaction. If the audience is local, it is important to framing content and issues for local geographic area.

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Facebook Change Profile Impact 112

NTEN

SEPTEMBER 23, 2010

I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. The Built-in Nonprofit Advantage People read what they're interested in, and almost by definition, our core audiences are interested in what we do. I certainly don't.

Web 70

Web NTEN Alternative Headline 70

Care2

MARCH 4, 2009

It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. 1) Get To The Point: When a user visits your website you have about 5 seconds to grab their attention before they click off. Remember, content is still king.

Social Media 38

Social Media Content Practice Web 38

Connection Cafe

OCTOBER 21, 2020

Writing effectively for the web isn’t always as easy as it sounds (see our comments on the human attention span below). Let’s make one thing clear: Your readers have limited attention spans. You have mere seconds to capture the interest of your audiences. To put that in perspective, goldfish average a nine-second attention span.

Web 40

Web Voice Attention Headline 40

Have Fun - Do Good

NOVEMBER 17, 2010

"I would wake up in the middle of the night and still hear their voices. I just had to take that chance." - Jensine Larsen Jensine Larsen is the Founder and CEO of World Pulse , a global media and communication network devoted to bringing women a global voice. We unite those voices to accelerate change.

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Voice Global Saudi Arabia Journal 69

Bloomerang

SEPTEMBER 12, 2021

And it’s taken me years to learn it, but if you pay attention and you’re not multitasking too much, you’re not over there sending you emails off, you can learn them in the next 30 minutes. What are you offering or promising to your donors and your audience? And then what’s your voice?

Results 80

Results Video Donation Fundraising 80

Connection Cafe

APRIL 13, 2018

In short, direct mail is still an effective way to reach certain audience segments. Here are a few tips to keep in mind while creating your next direct mail piece: Segment and create for the audience you’re trying to engage. Ensure you capture your reader’s attention early. Experiment with using different tones of voice.

Education 23

Education Fundraising Mail Offline 23

Nonprofits Source

OCTOBER 11, 2017

In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. However, despite this shift in audience platform preferences the strategic marketing process itself hasn’t changed much in the last 100 years. Work smarter, not harder.

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Process Content Digital Marketing 98

Connection Cafe

DECEMBER 22, 2013

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. Colleen Fahey’s article, How Audio Enhances Your Brand Content: Find Your Signature Sound , provides guidance for how your nonprofit can strengthen its voice. You should.

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Story Nonprofit Social Media Content 54