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5 Tips for Defining Brand Identity Through Intentional Storytelling

Saleforce Nonprofit

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. No one is suggesting we set all of our brand and organizational stories to music. Here are my top five insights from that discussion.

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The Wealth of Networks, Chapter 3

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology The Wealth of Networks, Chapter 3 November 16, 2006 I bet you thought I’d stopped reading? So here’s the summary for Chapter 3. Or given up? Be Helpful.

Chapter 100
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The Art of Relevance Sneak Peek: Rock and Roll Family Edition

Museum 2.0

Yesterday, the local paper in Santa Cruz published a great article about my new book, The Art of Relevance. I've learned so much from my dad about making art, putting on a great show, inviting audience participation , and navigating celebrity. Here's that chapter. Their music was relevant to the crowd. I loved the piece.

Arts 20
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A Twitter follower is worth $0.24

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Last month I had the pleasure of presenting on a panel at Association of California Orchestras with Marc van Bree , an arts and social media blogger I met in 2007. After Marc finished reading the Networked Nonprofit , he was curious about crowdfunding and free agents, chapters in our book.

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The scarcity mentality

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology The scarcity mentality March 19, 2007 Kudos to Michele Martin who brings up a sticky issue: the scarcity mentality. So the scarcity mentality isn’t just for small, struggling nonprofits.

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Open Source Database solutions part I

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Open Source Database solutions part I January 1, 2007 I’m throwing up my hands. You are certainly correct, in that nonprofits would much appreciate those features that you mention.

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Open Source Database solutions part I

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Open Source Database solutions part I January 1, 2007 I’m throwing up my hands. You are certainly correct, in that nonprofits would much appreciate those features that you mention.