Connection Cafe

MAY 20, 2015

In my chapter of the new Blackbaud ebook, Drab to Fab: Peer-to-Peer Event Makeover , I explore the important “clues” to look for in your “archaeological” data. Evaluate your event data from the past 3 years or so. Fundraising performance metrics. When we dug into the event metrics, an interesting picture emerged.

Benchmark 20

Benchmark eBook Registration Indiana 20

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. I will explore in more depth the analytics tools. I wrote the chapter on ROI. There is another concept here that relates to Einstein but not the ROI or Metrics piece. This is a bonus goal.

Goal 50

Goal ROI Wiki Metrics 50

Nonprofits Source

JULY 27, 2017

In the first chapter of this guide we showed how having a nonprofit marketing strategy can help grow traffic and brand awareness online. In chapter 2, we’re going to break down the process and show you step-by-step how to: Build topic authority and trust for search engine rankings. Digital Marketing Plan Chapters.

Marketing 88

Marketing Strategy Online Chapter 88

Nonprofits Source

JULY 27, 2017

In the first chapter of this guide, we showed how having a digital plan is essential to building an online brand. In chapter 2, we’re going to break down a content marketing strategy that will: Build topic authority and trust for search engine rankings. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan.

Content 45

Content Examples Marketing Strategy 45

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

” It was always a terrific conversation starter with nonprofit techies because knowing the right tool for the job is important. As I’ve been working on “ Measuring the Networked Nonprofit ” with co-author KD Paine, we’ve come to the chapter on measurement tools. The problem is that data everywhere!

Measure 115

Measure Social Media Tools Media 115

CauseVox

NOVEMBER 26, 2023

StoryBrand Framework There are two major ways you can think about crafting stories, and you can test this through donor research and data analytics to see which is more successful for you. As the fundraiser, you are simply a guide helping your donor find a way to make a meaningful impact in the world.

Storytelling 81

Storytelling Impact Arts Nonprofit 81

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Deep into the analytics peering, long I stood there wondering, fearing. And anxiously anticipating metrics that assign value even more; And my hopes have all the seeming of a marketer still dreaming, That my efforts not in vain, will yield intangibles and metrics all the same. Not just linkbacks here but something more.

ROI 76

ROI Social Media Slides Media 76

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! by Jann Schultz. by Jann Schultz.

Analytics 33

Analytics Data Analysis Metrics 33

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

There are several factors which decide if an ad appears in search results (see ‘when will supporters see my ads’ chapter) including the targeting criteria you select, the quality of your ad, and the amount you have ‘bid’ on a search term. This is done through analytics and conversion tracking. User sees your ad. Why Twenti?

Grant 40

Grant Google Guide Search 40