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5 Myths That Are Sabotaging Your Major Gift Strategy

Saleforce Nonprofit

As fundraising professionals, we are on the frontlines of the digital revolution. In this blog, I’m going to bust some common myths about major giving to show how a digital-first mindset can benefit even the most analog of fundraising practices. Giving fundraisers a new tool is often met with desperate sighs.

Gift 69
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5 Myths That Are Sabotaging Your Major Gift Strategy

Saleforce Nonprofit

As fundraising professionals, we are on the frontlines of the digital revolution. In this blog, I’m going to bust some common myths about major giving to show how a digital-first mindset can benefit even the most analog of fundraising practices. Giving fundraisers a new tool is often met with desperate sighs.

Gift 52
professionals

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Twestival: Are Fundraising Groundswells A Massive Opportunity or Distraction for Nonprofit Organizations?

Beth's Blog: How Nonprofits Can Use Social Media

I've been experimenting with online fundraising in an age of social media since 2006. Last week, I wrote about Twestival , the most recent example of fundraising on Twitter and a networked fundraiser of a scale we haven't seen before. It is evolving from individuals leveraging their personal networks to groundswells.

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Reflections from Stanford Nonprofit Management Institute: New Skills for a Complex World

Beth's Blog: How Nonprofits Can Use Social Media

And, those who wanted to make money would head to Wall Street. That’s changed. I explained that the idea of looking at your aggregate networks was to look for gaps related to strategy – not facilitate communication about management issues. They want to combine both. That they have a “Do good where ever attitude.”

Skills 96
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Hello, Washington Post: Dolllars Per Facebook Donor Is Not the Right Metric for Success

Beth's Blog: How Nonprofits Can Use Social Media

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. . My fundraising colleagues concur.

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Millennial Innovators: Meet Ecoviate, GiveMob, and Scholarships Expanding Education (SEE)

NTEN

Big goals in addition to iterating on the products and getting them adopted widely: By 2016, they will solidify their business strategy, aggregate a mentorship program of 100,000 students around the world, and plant a million trees. They fundraise via their network and then transfer the total amount to an institution.

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Facebook ROI: Not Just a Myth

NTEN

In general, the consensus seems to be that Facebook is not the place to pin all your fundraising hopes. After some time on our list, Mathew pulls the information by source and aggregates what they gave, factoring in the cost of acquiring them. After all, we know that offline donors who are on our email list have a higher average gift.

ROI 94