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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

The organizational strategy is to impact policy change. Policy makers, another target audience, were also using Twitter as a communications channel. Twitter is also used as a complementary advocacy strategy when reaching out to policymakers on a human rights issue. Please share your experience in the comments below.

Case Study 50
Case Study Central African Republic Twitter Personal 50
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Case Study: Facebook for Volunteer Recruitment at AVP

NTEN

JUNE 16, 2011

I think one of the things for us, where we’re successful, is the diversity of things we’re recruiting for—direct services, advocacy, outreach. The evolving policy is emblematic of the fact that, as an organization, AVP is still trying to figure out its overall social media strategy. Facebook is just one small part of it.

Case Study 74
Case Study Facebook Volunteer Studies 74
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Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2012

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Her insights are useful to other nonprofits working on integrated advocacy campaigns. Now, the contact page on NPPC’s website has also been taken down. What happened?

Facebook 127
Facebook Campaign Share Social Media 127
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Tapping Small and Local Donors on Twitter: A Girls Inc. Case Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 20, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) All rights reserved.

Case Study 35
Case Study Local Studies Social Media 35
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CASE STUDY: Marine Conservation Group Wins Victory with Care2 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

AUGUST 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Copyright © 2008, Care2.com

Case Study 28
Case Study Conservancy Studies Social Media 28
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CASE STUDY: Care2 Recruits 10,000 for CHEJ Campaign - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JUNE 21, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Copyright © 2008, Care2.com

Case Study 31
Case Study Studies Social Media Campaign 31
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New Research Findings: Advocacy Groups More Trusted - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JUNE 17, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) In a word -- Outrage.

Advocacy 31
Advocacy Group Social Media Research 31
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