Benchmarking Data You Can Use: Live from #BBCON
Connection Cafe
OCTOBER 1, 2013
The median for membership retention is 50% and the median growth in membership revenue is 14%. Julia Kennard, CFO at EdVenture, offered insight on the negative impact that using Groupon has had on EdVenture’s retention rate because it relied on a discount to drive a membership sale. Fundraising Data.
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