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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Once you have a clear understanding of which audience(s) to target, start putting your ideas into action. Remember to choose the communication channels your audience is already familiar with, and chart a customer journey that moves each prospect carefully down the sales funnel. Fostering a culture of collaboration.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Once you know the benchmarks, you can compare your data to them and evaluate how successful your efforts are. Do you know what topics people care about? Same as above.

Analytics 124
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59
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How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42
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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

Create a gift range chart. A gift range chart helps determine how many gifts you’ll need to acquire at each giving level to meet your campaign or annual giving goals. Evaluate external threats and opportunities. Identify prospective major donors based on wealth and engagement metrics. Setting up one-on-one meetings.

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Nonprofit Fundraising: How to Run an Effective Campaign

Qgiv

Gift range chart. Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! .

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Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics!

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