Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I’ve also used this as benchmark for my training and peer learning projects so one could quantify transformation. I think if I were to sum up social media metrics for nonprofits, I would say that best examples of social media practice and measurement are when social media is used for engagement with a purpose.

Measure 103

Measure Learning Metrics Social Media 103

Connection Cafe

MAY 29, 2014

And there’s certainly truth with that statement – the 2013 Benchmark Report is broken up by not only NTEE verticals but by revenue band and email tier – but the sheer size of an organization’s email file is starting to mean a lot less. For the last seven years, the Benchmark Report measured total and usable email housefile size.

email 40

email Files Broadcast Metrics 40

Connection Cafe

AUGUST 9, 2013

MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link. MailerMailer’s 2010 Email Marketing Metrics Report, 2011 MarketingSherpa Email Marketing Benchmark Survey.

email 48

email Campaign Test Benchmark 48

Connection Cafe

AUGUST 1, 2013

According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising. With these experiments you can establish your own benchmarks.

Offline 38

Offline Support Online Donor 38

NTEN

APRIL 9, 2014

Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. 2013 really raised the bar for online fundraising. Even though response rates for nonprofit emails continued to slide in 2013, online giving was up as email and social media audiences and web traffic kept climbing. per website visitor.

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Benchmark Studies Report Advocacy 98

Connection Cafe

DECEMBER 22, 2013

As we prepare for our leap into 2014, let’s learn from 2013′s ups and downs – triumphs and flops – and make this next year one for the record books. Here’s Your 2013 Nonprofit Roundup: THIS – thanks to Marc Koenig of Nonprofit Hub: Nonprofits, 2014 is the Year of the Blog.

Story 54

Story Nonprofit Social Media Content 54

Connection Cafe

DECEMBER 31, 2013

Last week I published the 112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss , that compiled some of the wisest words and insights from across the industry this year. . npEngage’s Top 20 Posts from 2013. Read his 5 Facts About Online Average Gift Size , and you might learn to love the metric too.

Meme 51

Meme Ideas Content Generation 51

Connection Cafe

JUNE 27, 2013

So Chas Offut told us back in April when he and Dennis McCarthy presented a sneak peek of the Blackbaud 2013 Online Marketing Benchmark Study for Nonprofits at NTEN’s Nonprofit Technology Conference. What’s responsible for this growth in the face of other declining metrics? Sustained Giving sustainers benchmarking'

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Benchmark United States Metrics Gift 42

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Social channels continued to show strong growth over the past 12 months, with top social networks adding more than 135 million new users in the course of 2013. 2013: A Year in Social Media. Benchmark Studies and Examples. toilets4all pic.twitter.com/AlMaxiwR14 — WaterAid UK (@WaterAidUK) November 19, 2013.

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Policy Social Media International News 103

Connection Cafe

JULY 3, 2013

According to the Online Marketing Benchmark Study for Nonprofits [ Download Now !] Paying attention to sustainer giving, website traffic, email response rates and other key metrics is an important part of creating a successful online fundraising program. 2013 Online Marketing Benchmark Study for Nonprofits by Blackbaud.

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Metrics Online Benchmark Fundraising 52