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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The annual report informs how organizations measure impact relative to their peers. And that’s what the conversation should be around: constituent engagement, not open and click-through rates.

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What is the Funder’s Role in Supporting Good Measurement?

Beth's Blog: How Nonprofits Can Use Social Media

Most nonprofits do not have the resources to hire one of these in-demand professionals nor do you see many funding opportunities to build this type of commitment to measurement and learning from data into a nonprofit’s DNA. ” @ mmorino just finishing up talks in RI/Boston – some great discussions about measurement.

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How is GA4 Different Than Universal Analytics (UA)?

Whole Whale

Macbeth, as your high school memory serves you, came to power after killing Duncan aka Classic Analytics (GA2 | code: ga.js) which happened in 2012. Why UA Metrics won’t Match GA4. Why are engaged sessions in GA different than the UA bounce rate was? In UA, there are two User metrics: Total Users, and New Users.

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How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

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Seven Random Metrics to Improve Your Nonprofit's Communications

NTEN

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

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Your Burning Questions (& Our Answers) on Facebook Metrics and Strategy!

NTEN

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Daily Action Rate? Many of the metrics in our report require no calculations. Facebook reports negative feedback on a post level, and also as daily, weekly, and 28-day page metrics.

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Research Friday: Does your nonprofit have an outcome-driven culture?

ASU Lodestar Center

Other evaluation forms include: process evaluation, which requires that specific program activities and procedures be reviewed in order to help explain why a program worked or did not work; and program monitoring, which uses in-process measures to track whether a program is being executed as designed. Kellogg Foundation Evaluation Handbook.