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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. How often do you use “I,” “my,” “our,” “we,” or the name of your organization vs. “you” and “your”? .

Question 142
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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

Make sure your email addresses, phone numbers, and physical addresses are all current. Some of the considerations you should take into account when redesigning your website for engagement include navigation and A/B testing. For instance, large text should have at least a 3:1 contrast ratio. Contact information.

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Improving Fundraising Asks: 5 Tips for Boosting Donations

Achieve

Direct mail: As one of the most time-tested methods of outreach, direct mail is a great way to communicate your most important information, including the date of an upcoming event, your text-to-give number, or fundraising updates. with giving programs will match donations at a 1:1 ratio? Workplace giving: Did you know that.

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The Overhead Solution: A New Nonprofit Pride Movement

Tech Soup

The CEOs of BBB Wise Giving Alliance, Charity Navigator, and GuideStar USA published a second open letter last year with the express goal to "crush" the overhead myth, the idea that overhead ratios should serve as the sole basis for evaluating nonprofit performance. Nonprofit Bookkeeping Test from Blue Avocado.

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The Math Is Starting to Add Up: The Promise of Mobile

NTEN

Sustainability is still a real challenge, but the cost to value ratio of a school computer lab is shrinking to the point where you are starting to see governments and local communities invest more on their own to promote ICT access. . Mobile phones have made the uptake of ICT services achievable because they have become incredibly available.

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How Data Analysis Can Help Nonprofits Reach Major Donors

sgEngage

According to the 80/20 rule in major donor fundraising, 80% of a nonprofit’s total revenue comes from the top 20% of its donors—and for some nonprofits, this might even be closer to a 90/10 ratio. They might test email addresses in the file to ensure they are functional, for example. When are donors available?

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8 Donate Button Best Practices for Nonprofits

Neon CRM

Try A/B testing different calls to action (CTAs) on your button to see which one works best. 1 color contrast—although for big text like you might find a donate button, a ratio of 3:1 might suffice. Not sure if your chosen colors match that ratio? Optimize for Mobile Devices Everybody’s on their phones these days!