Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions
Bloomerang
OCTOBER 4, 2021
Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. How often do you use “I,” “my,” “our,” “we,” or the name of your organization vs. “you” and “your”? .
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