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5 Technology Tips for Increasing Matching Gift Revenue

DNL OmniMedia

Record and analyze key matching gift metrics. However, these corporate giving programs are often significantly underutilized, so highlighting matching gifts on your site is critical. We recommend marketing matching gifts at each of the above areas on your site to maximize your reach. Match ratios. Online donation form.

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context

Beth's Blog: How Nonprofits Can Use Social Media

It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites. Sometimes benchmarking studies can be more rigorous and survey an entire field.

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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Another way to track organic page performance is to look at pages by clicks by navigating to Search Analytics in Google Search Console. Once in the search analytics dashboard check the Clicks and CTR metrics and then filter by Pages.

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Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Google Analytics has proven particularly helpful for content-based sites and commerce sites.

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Defining a Nonprofit Website's Google Analytics KPIs (Part 2)

Care2

Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?). Google Analytics has proven particularly helpful for content-based sites and commerce sites. For this reason, you must tailor your KPI's to your own site and strategy.

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Which Fundraising Events Bring in the Most Money for Small Nonprofits?

Get Fully Funded

To hold this type of fundraising event, you’ll need a strong team of organized volunteers to register participants, track results, provide support and encouragement for the participants, and gathering sponsors. Most of these sites charge a percentage of gross bids. Shop around and look for the best value. Other fun ideas.

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