Reaching Gen Z on social media: Expert advice vs. Gen Z opinion
Candid
JUNE 7, 2023
For example, our preference for video content rings true. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. To answer these questions and put experts’ advice to the test, I decided to ask my peers. What does it even mean for a brand to be authentic?
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