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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

For example, our preference for video content rings true. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. To answer these questions and put experts’ advice to the test, I decided to ask my peers. What does it even mean for a brand to be authentic?

Advice 98
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Are Memes Really Just Slacktivism?

Care2

New memes get started everyday. Remember the FB meme challenge that asked women to post what color bra they were wearing that day? Many thought the meme was connected to raising breast cancer awareness, but that was not the intention behind it. Here’s the original meme: “Right girls let’s have some fun.

Meme 77
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Early guidance on Threads, Meta’s answer to Twitter

M+R

Posts can be up to 500 characters, and they can include links, photos, or videos up to 5 minutes long. Take it for a test drive. Post what you’d normally share on Twitter: A witty quip, a photo or video from an action, a link to your op-ed, or a meme about being the first to the party. We think Threads can fill that gap.

Twitter 102
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Accessibility on Social Media

M+R

As video content on social media continues to reign supreme and audio-only content, spurred on by Twitter Spaces and Clubhouse, grows, it’s important for nonprofits to prioritize accessibility when publishing content online. This means that if you are linking out to a YouTube video, make sure that it includes accurate captions before posting.

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Upworthy Type Headlines: To Like or Dislike?

Care2

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. Just because this tactic works for Upworthy (who is driven by a ton of testing on their own website) does not mean it will work for your organization.

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Geek Heresy

Beneblog: Technology Meets Society

A mentor is going to have a more powerful impact over somebody than YouTube videos. His biggest prescription is around connecting with these human forces. A great teacher is going to be better than a software program on a laptop or tablet. I found this to be an eminently sensible approach.

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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

With old class photos, you can leverage memes like “ Throw Back Thursday , like in this example from Reshet Ramah , a network of alumni from across the globe. Make up your own nostalgia meme. Be sure that you test, test, test to see if there are certain types of questions that work best for engaging your alumni.

Practice 107