New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
“What does seem to be happening is that big providers are moving away from brittle tests of what constitutes spam, based solely for example on use of a certain word, and instead they’re looking more broadly at the big-picture reputation of a given domain,” said McClelland. Approximately 600,000 of the roughly 1.6
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