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Myth Busters: Why Donors Shouldn’t Rely on the Overhead Ratio

NonProfit Hub

Rottenness is not a very useful criteria for picking where to eat, but GuideStar President and CEO Jacob Harold said this scenario happens every time a person chooses to rely upon a nonprofit’s overhead ratio to make a donation. Both Charity Navigator and GuideStar are working to help paint a better picture of a nonprofit’s true impact.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support. There’s nothing wrong with this picture; therefore, there’s no reason to donate. . “you” and “your”?

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Current Online Activities in Asia-Pacific Nonprofits

NetWits

I’ve just completed a quick review of this, and I believe there are some interesting statistics that can help give us a picture of what online priorities Asia-Pacific organisations have. Picture of feedback form. The top driver of online donations to email to current donors, followed by direct mail promotion of online giving.&#.

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How to Conduct an Honest Mid-Year Fundraising Evaluation

Get Fully Funded

Start with the Big Picture: How Much Money Have You Raised? . Did you make it easy for the recipient of the letter to give by mail and online via a QR code and an easy URL? Did you maintain a 3:1 ratio , providing donors with three warm touches between Asks? If your appeal underperformed, what are the possible reasons why?

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How to Offer the Ultimate Employee Giving Experience

Double the Donation

Picture this: you’re the owner of a mid-size technology company that employs around 100 staff members. Direct mail. Match ratios: This determines the rate at which you match employee donations. You stumble across the idea of corporate philanthropy and, more specifically, employee giving. Online giving tools. Text-to-give.

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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Pictures of grown-ups don’t prompt the same effect. Roger Dooley points to the golden mean, which is the width-to-height ratio of 1.618 that recurs in nature, the Parthenon and shells. Baby, Baby, Baby : No, not Justin Bieber – real babies. An experiment in Scotland showed babies also make people more altruistic.

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A special Q&A session

Get Fully Funded

Electronic mail vs snail mail. Q: We’re a green recycling organization and we don’t like a lot of paper mailing. Q: Are electronic newsletters as effective as hard copy–snail mail? A: Email or regular mail – that is the question so many nonprofits are asking these days. What can we do instead?

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