Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions
Bloomerang
OCTOBER 4, 2021
Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support. There’s nothing wrong with this picture; therefore, there’s no reason to donate. . “you” and “your”?
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