Nonprofit Analytics: Overview and 13 Analytics for Your Org
DNL OmniMedia
MAY 25, 2022
Your organization should measure how many gifts are coming in online versus other offline channels, such as direct mail or in-person events. If you’ve been inconsistently breaking even or losing money year over year, you may need to revamp your annual fundraising strategies or assess your operating budget. 20 (a positive ROI!).
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