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Level Up Your Marketing with Analytics

Association Analytics

Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. This is important for conversion metrics or click-through success metrics. Analyze Performance.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Capture more info during event registrations. The point is to get creative in how you capture info about your supporters. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Ask for interests during the email signup process.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. Engagement: As Alexa explained, discrepancies between registrants and attendees tend to be larger for virtual events than in-person. Lean Into Email.

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Why Segmentation Is So Important in Email Marketing

NetWits

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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The Essential Tech Elements for Virtual Fundraising Events

Nonprofit Tech for Good

Start by selling tickets or capturing event registrations. Another option is to create a Facebook Group and invite-only registrants into it. Start by selling tickets or capturing event registrations. Another option is to create a Facebook Group and invite-only registrants into it. Event Page.

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. And I’m not suggesting that it’s necessarily possible, especially as site stats become more public info, that organizations can, or should control stats. What are our registrations for conferences?

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The Role of Data Warehouses in Higher Education Technology Strategies

Cloud 4 Good

Similarly, an influx of registration information for the many events higher education institutions hold is another common candidate for housing in a data warehouse. The student information system (SIS) often serves as the ultimate system of truth for registration and course engagement data. Data Warehousing for Events and Advancement.