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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. How are you tracking success? Attribution.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Ways to measure your efficiency and success within each . How to Measure Success. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. Experience Our Nonprofit Event On-Demand.

Virtual 105
professionals

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Why Segmentation Is So Important in Email Marketing

NetWits

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. Asking NTEN to show leadership by publishing web stats is to suggest that NTEN would think that publishing web stats is a useful measure of nonprofit accountability. 3 David Zeidman 09.18.07

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The Role of Data Warehouses in Higher Education Technology Strategies

Cloud 4 Good

Similarly, an influx of registration information for the many events higher education institutions hold is another common candidate for housing in a data warehouse. The student information system (SIS) often serves as the ultimate system of truth for registration and course engagement data.

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Online Video: An Interview Revealing Best Practices and Trends - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Q: How can nonprofits define and measure success with an online video? Has research been done to measure conversion rates, and, if so, what has it concluded? Good metrics are often hard to come by, but measuring success is the only way to know if your effort and investment has paid off!

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The 8 Top Online Fundraising Platforms for Nonprofits

Neon CRM

Classy Classy is a comprehensive fundraising platform with features such as peer-to-peer fundraising, event registration, and mobile giving. These plans include different levels of access to the many features that Classy offers such as peer-to-peer fundraising, event registration, and advanced reporting.