Qgiv
JUNE 9, 2021
Before Covid-19 became headline news, the Greater Pittsburgh Community Food Bank had already identified optimal web performance as a critical organizational need. For the Greater Pittsburgh Community Food Bank, that collective curiosity took the form of testing. Along with testing comes asking the right questions. Lots of it.
Whole Whale
SEPTEMBER 8, 2023
This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” A relatable human voice connects. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.
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Get Fully Funded
MARCH 14, 2022
and it is communicated through your logo, typography, colors, photo style, and tone or voice. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Tone: Your website has a voice. What do you want that voice to be? Work on your voice.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 11, 2012
Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit , with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience. A few examples: Kristin Rowe-Finkbeiner , Momsrising.
Care2
JANUARY 15, 2009
Headlines should be short. Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. Ask them what they like and dislike about your current e-newsletter. Many e-newsletters are too long and not well organized.
Have Fun - Do Good
NOVEMBER 17, 2010
"I would wake up in the middle of the night and still hear their voices. I just had to take that chance." - Jensine Larsen Jensine Larsen is the Founder and CEO of World Pulse , a global media and communication network devoted to bringing women a global voice. We unite those voices to accelerate change.
NonProfit Hub
AUGUST 12, 2021
Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? By creating a slightly different donation page for this paid ad, they can better target their messaging (and test out different versions) without impacting their website’s general donation page and magazine subscription offer.
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