Headline Images Test Voice 
Get Fully Funded
MARCH 14, 2022
and it is communicated through your logo, typography, colors, photo style, and tone or voice. Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters.
Whole Whale
SEPTEMBER 8, 2023
This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” A relatable human voice connects. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.
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Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 11, 2012
Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit , with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience. A few examples: Kristin Rowe-Finkbeiner , Momsrising.
Care2
JANUARY 15, 2009
Headlines should be short. Some email browsers like Gmail don’t render images properly and some people prefer to read e-newsletters on the web instead of via email. I had just been rereading Nick Allens "Landing Page Optimization 101" on NTEN,* and was struck by how A/B testing came up in both.
NonProfit Hub
AUGUST 12, 2021
No images, logos, testimonials, statistics, or other supporting elements? Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? Matching your nonprofit’s brand voice (and visual design). Mirroring your nonprofit’s brand voice? Action Item #1. sense of urgency.
Connection Cafe
DECEMBER 22, 2013
Colleen Fahey’s article, How Audio Enhances Your Brand Content: Find Your Signature Sound , provides guidance for how your nonprofit can strengthen its voice. So, start testing- the sooner you do, the sooner you can start converting new donors. To differentiate rather than compete, begin by surveying the field. We Miss you!
NonProfit Hub
AUGUST 12, 2021
No images, logos, testimonials, statistics, or other supporting elements? Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? Matching your nonprofit’s brand voice (and visual design). Mirroring your nonprofit’s brand voice? Action Item #1. sense of urgency.
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