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Leveling up your major gifts program

Candid

One way to get more funding is to start or grow your major gifts program to channel resources toward an equitable recovery for all. Starting a major gifts program can be intimidating. First, define (or revise) what a major gift is at your organization. Major gifts fundraising is a team sport. Start somewhere.

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What Hocus Pocus Can Teach You About Major Gift Fundraising

Bloomerang

Believe it or not, I’ve found that there are parallels between one of the greatest Halloween movies ever made and major gift fundraising. So how do you keep track of them? When preparing a major gift proposal, focus on the short-term and long-term impact their gifts would make on the trajectory of the organization.

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Phonathons: The Fundraiser’s Ultimate Guide & 15+ Top Tips

Double the Donation

One thing that phonathons have historically struggled with has been identifying donors who may be eligible for a matching gift from their employer?—and So how do you optimize matching gifts in your phonathons? Create a standardized script. Train callers on matching gifts. Include matching gifts in call scripts.

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[ASK AN EXPERT] If you can’t call and thank every donor, who should be priorities?

Bloomerang

If you’re a small charity If you’re a small charity, and receive just a few gifts a day, you could reasonably call every donor. You just want to establish trust – the foundation of all lasting relationships – showing donors you received their gift, appreciate it, and will put it right to work as per their intention.

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What is Planned Giving?

sgEngage

Planned gifts are often donated through a will at an individual’s bequest so that the nonprofit receives the gift upon the donor’s death. Typically, planned giving is a legal process coordinated between a lawyer and a nonprofit, as these gifts are taxed differently than a standard donation.

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Fundraiser Burnout? Try Automation to Boost Both Efficiency and Employee Morale

sgEngage

So much of a fundraiser’s day is tracking, reporting, researching, and analyzing. Think of automation as a tool to help your team focus on the uniquely human skills of creativity, relationship building, and critical thinking that only they can bring to their fundraising roles. Elements of those tasks are perfectly suited to automation.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Williams suggests classifying donors by tiers, rather than by “major” or “minor” gifts. If I am building a community, maybe my community needs/wants/desires something different.”

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