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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. Send quarterly emails that link to your Impact Report website page (not directly to the PDF). Global Trends in Giving Report. Promote Your Tribute Gifts.

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How to Activate Volunteers as First-Time Donors Through Micro-Donations

Tech Soup

According to Funraise's 2020 Global Trends in Giving Report , people are two times more likely to donate to causes and organizations that they volunteer for. Did you know that your volunteers are prime candidates to become lasting donors?

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program.

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Salesforce.org’s Winter ‘23 Release Helps Nonprofits Create Powerful Experiences With Better-Connected Data

Saleforce Nonprofit

In our recent Nonprofit Trends Report , we found that over three-fourths of nonprofits need to develop a data strategy for their organization, while 66% of nonprofits find data sharing across departments difficult. In our recent Nonprofit Trends Report , 85% of nonprofits noted that donor retention is becoming more difficult.

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5 Corporate Philanthropy Roadblocks—and How to Solve Them

EveryAction

And that the future of corporate giving is increasingly trending toward employee-centric giving programs, such as matching gifts, volunteer grants, and other forms of workplace giving. For instance, it’s reported that 78 percent of eligible nonprofit donors have no idea that their employer offers a corporate gift-matching program.

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Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

The Trend of Cause Awareness and Giving Days. World Water Day is the best know cause awareness day for online fundraising success and # GivingTuesday is the most successful giving day fundraising campaign at $168 million raised in 2016 (700,000 online donors, average gift of $107 USD, 1.3 Blackbaud: # GivingTuesday Trends Report (PDF).

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5 Easy Ways Your Website Can Boost Your Fundraising Results

Nonprofits Source

Highlight matching gifts. Your nonprofit can generate significant revenue from matching gifts. In fact, 78% of donors don’t know whether their employer offers a matching gift program. To avoid missing out on crucial funds for your mission, emphasize matching gifts on your website by: Creating a dedicated matching gifts page.