The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Don’t just make an ask, but keep new donors closely informed during the crucial period after a first gift.

Support 52

Support Donor Community Retention 52

Nonprofit Tech for Good

APRIL 3, 2022

It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Give in-kind support to the organization in a way that actually helps.

Fundraising 343

Fundraising Mail Law Donation 343

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

Mail 64

Mail Channel Strategy Fundraising 64

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

Mail 52

Mail Relationship Digital Donor 52

Neon CRM

MAY 16, 2024

Lapsed donors are a valuable group of supporters. Their past donations prove they’re committed to your cause, and their familiarity with your organization means they’re often easier to engage than brand-new supporters. A well-written letter can inspire them to renew their support. Did it say, “Thanks for the gift!”

Donor 59

Donor Chicago Gift Children 59

Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

Donation 205

Donation Digital Online Giving 205

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Make sure you tell your supporters about it! Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify! Segment your audience.

Gift 207

Gift Consultant Audience email 207

Get Fully Funded

JUNE 11, 2023

If it’s already in process or in the mail, excellent work! Clean up your mailing list. A clean list , with the most current email and mailing addresses, will save you money and help you reach the right people fast. What story will you tell in the letter? Don’t just mail or email a letter and hope to raise money.

Template 97

Template Fundraising Mail Nonprofit 97

Bloomerang

DECEMBER 13, 2021

The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. Third, it gives folks who are considering making a legacy gift with information to provide to their advisors. Donors who make major gifts .

Tips 118

Tips Fundraising Pledge Mail 118

sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Direct Mail versus Digital Communications .

Retention 100

Retention Communication Donor Strategy 100

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. They support a network of 200 food banks and 60,000 food pantries and meal programs nationwide. Aaron LaMonica-Weier , Sr. They seek “an America where no one is hungry.”

Feeds 86

Feeds San Antonio Donor America 86

Nonprofit Tech for Good

FEBRUARY 17, 2022

Your supporters remember how you made them feel. Ask yourself, your leadership, and your trusted lead volunteers to fill in the blank: At the end of our event, we want our supporters (or) attendees to leave feeling __. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

Tips 333

Tips Fundraising Management Cancer 333

Candid

APRIL 6, 2023

This approach involves supporters raising funds on behalf of a nonprofit by reaching out to their family, friends, colleagues, and others in their network. Not only does it allow nonprofits to expand their donor base; it also enables them to engage with their existing supporters in a more personal and meaningful way.

Campaign 98

Campaign Fundraising Mail United States 98

Greater Giving

NOVEMBER 15, 2022

Every year on the Tuesday after Thanksgiving, donors from around the world contribute to causes they care about—and many even discover new organizations and missions they want to support. Explain how donor support makes your work possible. Make recurring gifts an option! TIP: Encourage giving with a matching gift campaign!

Fundraising 98

Fundraising Social Media Gift Sponsor 98

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page.

Practice 339

Practice Online Fundraising Nonprofit 339

Candid

NOVEMBER 14, 2023

So, don’t wait for the year-end season of giving to be over to start prioritizing appreciation for donors’ gifts and inspiring their continued support. Lean into the spirit of gratitude by thanking your donors and volunteers for what their support made possible before you start asking for money. If they don’t answer, no worries.

Giving 112

Giving Retention Gift Hosting 112

Bloomerang

FEBRUARY 13, 2023

On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%. They are the foundation of sound stewardship which is genuinely acknowledging and thanking donors for their precious gifts of time and money. Photos typically catch more attention.

Donor 104

Donor Strategy Retention Help 104

Pamela Grow

OCTOBER 4, 2023

We hope that you will be able to take part in one or more of the many exciting events that we are offering this year and experience firsthand the pride we take in supporting our cause. In order to meet our mission and provide services in our community, we rely on the generosity of individuals and businesses for support.

Template 52

Template Results Fundraising Storytelling 52

Bloomerang

FEBRUARY 27, 2024

By thanking them quickly and personally, communicating impact, and sharing success stories. It’s worth noting that a recent study by Philanthropy Daily found that 49% of lapsed donors who hadn’t made a gift in at least two years believe themselves to be current donors. But how do we make it memorable? You have a 2.2%

Donor 84

Donor Rhode Island Gift Tennessee 84

Bloomerang

DECEMBER 13, 2022

When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. What my friends and I talk about is how donors who make smaller gift are dismissed as unimportant.

Retention 111

Retention Donor Gift Nonprofit 111

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make.

Donor 98

Donor Strategy Nonprofit Phone 98

Bloomerang

DECEMBER 16, 2021

Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically. We’re here to talk about 3 steps to closing over $10,000 gifts by December 31st. I’m here to support you. It is not too late to raise major gifts this year.

Gift 114

Gift Video Calendar email 114

Neon CRM

AUGUST 18, 2023

During the giving season —October, November, and December—supporters are gearing up to send last-minute donations. Giving and receiving gifts extends to others. In a season when many people are participating in gift-giving holidays, they’re inspired to give back to a worthy cause. Give these tips a try.

Campaign 98

Campaign Giving Tips Mail 98

Bloomerang

JUNE 1, 2022

This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. to submit tax-deductible gifts. Most nonprofits generate at least two “touches” with supporters during the year-end fundraising season using a variety of marketing platforms.

Guide 111

Guide Giving Nonprofit Metrics 111

Bloomerang

JUNE 7, 2022

It’s a chance for you to share your successes, highlight how important a donor’s support has been to your mission, and make a fundraising appeal. . The more donors feel like you value them, the more likely they are to continue supporting your mission. We’ll review: . How to write an annual appeal letter. Is the appeal compelling?

Strategy 92

Strategy Tips Mail Database 92

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

Mail 61

Mail Money Raise Tips 61

Neon CRM

MAY 31, 2023

It’s mostly true—numbers don’t always tell the whole story. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. Here are 10 fundraising statistics worth noting.

Statistics 97

Statistics Fundraising Metrics Mail 97

Kindful

NOVEMBER 19, 2021

No matter how they support your mission, one thing all of these volunteers have in common is that they deserve your gratitude. . You could also share that volunteer’s story (with their permission) with your supporters on your social media platforms, on your website, and in your newsletter. Surprise them with a gift. .

Volunteer 125

Volunteer Giving Gift Phone 125

Bloomerang

MARCH 13, 2023

However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story. Your loyal supporters love to hear from you. I often say “ if you want gifts, give them.” Layering on social media to reinforce the message in your mailing is generally a good idea. Need proof?

email 124

email Communication Mail Nonprofit 124

Bloomerang

JANUARY 13, 2022

Donors who just made a donation to your nonprofit during the end-of-year giving season might not think you need another donation from them so soon after they made their last gift. They also might have stretched their budgets for holiday gifts and travel and don’t have as much to give as they would during other times of year.

Fundraising 125

Fundraising Gift Donor Social Media 125

Greater Giving

JULY 18, 2023

Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. Giving history: Better understand donors’ giving patterns and preferences by tracking donation amounts, frequency, dates, and specific campaigns they’ve supported. Use your mailing list effectively.

Data 98

Data Donor History Demographics 98

sgEngage

OCTOBER 19, 2021

If your organization is small, you may depend more on your supporters and board members than other staff members. If your organization is large, be sure to include representation from a variety of internal departments and roles in addition to your group of board members and supporters. What feelings do the stories generate?

Communication 94

Communication Story International Gift 94

Whole Whale

MAY 23, 2022

Also, Dads can be notoriously difficult to find a gift for as there are only so many coffee mugs, golf balls, and ties one person can need. Giving your supporters a way to celebrate their Dad and give back can be a wonderful tradition to start in a community. Find a way to connect your donors to the cause they’re supporting.

Donation 105

Donation People Ideas West Virginia 105

Bloomerang

FEBRUARY 28, 2023

Memorial donations are gifts made in memory of someone who has passed away. There are a few reasons why your nonprofit may receive memorial gifts: The person who died supported your organization during their life and had a meaningful personal connection to your cause. What are memorial donations? Involve the honoree’s family.

Donation 108

Donation Management Tips Gift 108

Qgiv

NOVEMBER 1, 2022

It is a direct way to connect with your donors and ask them if they’d like to make a final gift to your organization before the new year. These letters can come in many formats, from direct mail to emails. Focus on your donors Tell a story Include a donation form Engage your donors Thank your donors. Tell a story.

Giving 52

Giving Gift Mail Donation 52

Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. While the goal of fundraising is in the name—to raise funds—it’s also about increasing your reach and support for the next campaign. To set effective goals, use the S.M.A.R.T

Guide 52

Guide Fundraising Mail Metrics 52

Bloomerang

JUNE 9, 2022

Plus, not all of your supporters want to be wined and dined like a major donor. The majority of your funding likely comes from these major donors, so you should have specific strategies aimed at acquiring these key supporters. Ready to determine who your major donors are and raise more in major gifts? Let’s get started.

Donor 106

Donor Gift Database Relationship 106