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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

By Maryanne Dersch , a speaker, coach, and creator of the Superstar Fundraising Academy. Making it easy for donors to find our website is crucial to fundraising. Use the “mullet” philosophy when writing website and blog headlines. YouTube is the second most popular search engine, and also owned by Google.

St. Louis 255
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

Google Ads put ads on search results pages and Google properties like YouTube. You can also create Custom Intent, which allows you to upload specific websites or YouTube content relevant to your target audience's interests. Your ads will appear in front of people searching on Google, YouTube, etc., But I think it makes sense.

Grant 152
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The 15 Best Nonprofit Videos to Help You Connect With Supporters

Qgiv

Despite the fact 57% of people who watch a nonprofit video go on to make a donation, video still seems skill- and cost-prohibitive for strapped fundraising professionals. There are tons of fun and random holidays nonprofits can take advantage of to create unique and interesting fundraising appeals. The BIG announcement.

Video 52
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Here’s Where We’ll Be: Summer 2021 Edition

M+R

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

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How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Don’t lead with a photo from your latest fundraiser. The video should not be about your organization’s history or recent fundraising event.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. Facebook, Twitter, YouTube, etc. premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.),