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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

Explore Media Cause experts’ top five communication tips to consider as you roll out your advocacy , fundraising , and engagement strategies during an election year. There are, and always will be, other headlines, but your supporters are your supporters because they care about your work.

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Mission Possible: How Technology and Automation Propel Nonprofits

The Modern Nonprofit

Imagine multiplying your team’s fundraising productivity without hiring more people. Let’s have a look at how you can elevate your fundraising game. A Helping Hand in Automation Whether you’re a team of one or one hundred, there’s no denying that fundraising comes with its fair share of repetitive tasks.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Promoting a special fundraising campaign. While I personally have a love-hate relationship with sliders on websites, if your organization has one, this is a good use for it. Notice the similarities of the layouts: they have a headline, a description, an impactful statistic, and a link. In practice: 1) Civil Voices.

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3 Ways to Bake Success into Your Nonprofit Fundraising Strategy

Qgiv

These same rhythms that you would follow in baking the perfect loaf of sourdough can be brought into your fundraising skillset and leveraged to grow your best nonprofit fundraising strategy. Creating a shared space for collaborative brainstorming will make it possible for those many voices to be heard and critical insights to arise.

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Ready to Respond: Real-Time Lessons in Preparedness from the Headlines and the ACLU

Connection Cafe

No matter where we fall in the political spectrum, it’s important for us as fundraisers to keep an eye on the issues and the news so that we’re ready to act when the issues we are passionate about become national news. They Amplified their Voice. The Call to Action Was Clear. help our queer & immigrant friends.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. As each fundraiser shares their campaign with their personal network via word of mouth and online, the number of people who know about charity: water quickly multiplies.

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