Fundraising Headline Platform Storytelling 
Classy
JUNE 16, 2021
With Classy’s peer-to-peer and registration with fundraising campaign types, your supporters can sign up to fundraise on your behalf. However, many of the participants in these campaigns often are not professional fundraisers, so they need a little help along the way to ensure they can be as successful as they want to be.
The Modern Nonprofit
OCTOBER 17, 2023
Crafting a Donor-friendly Giving Page If you’ve ever experienced the warm-feeling of giving to a charity, chances are it was through a fundraising page. Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. Sounds pretty smooth, right?
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Whole Whale
SEPTEMBER 8, 2023
What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
Nonprofit Tech for Good
AUGUST 9, 2021
Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. For example: 1. Give recommendations to get recommendations.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 23, 2013
Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. As each fundraiser shares their campaign with their personal network via word of mouth and online, the number of people who know about charity: water quickly multiplies.
EveryAction
SEPTEMBER 20, 2016
Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. Experiment with different tacts when writing headlines + preview language to determine what draws your social audience to click.
Get Fully Funded
FEBRUARY 9, 2021
A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Don’t lead with a photo from your latest fundraiser. The video should not be about your organization’s history or recent fundraising event.
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